Privacy policy.

1. Introduction

This Privacy Policy describes how FYRBRAND LLC, doing business as FYRBRAND Coaching ("FYRBRAND Coaching," "Company," "we," "us," or "our"), collects, receives, uses, stores, protects, shares, discloses, transfers, and otherwise processes information relating to individuals who visit, access, submit information through, purchase from, apply for, communicate with, or otherwise use our website, coaching application forms, intake forms, digital platforms, email communications, text communications, payment systems, scheduling tools, client management tools, marketing systems, and related services, including without limitation the website located at fyrbrandcoaching.com and any associated webpages, forms, portals, or online services operated by or on behalf of FYRBRAND Coaching.

By accessing or using our website, submitting an application, completing an intake form, requesting coaching information, communicating with us, purchasing any service, or otherwise providing information to us, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, you should not access the website, submit information, purchase services, apply for coaching, or otherwise use our services.

2. Scope of This Policy

This Privacy Policy applies to information collected through:

1. The website fyrbrandcoaching.com;
2. Coaching applications and lead forms;
3. Fitness, wellness, lifestyle, and goal-setting intake forms;
4. Consultation request forms;
5. Email, SMS/text, direct message, phone, or other communications with us;
6. Payment, checkout, invoicing, and subscription platforms;
7. Scheduling platforms;
8. Client management, coaching, progress-tracking, or note-taking systems;
9. Analytics, advertising, cookies, pixels, and tracking technologies;
10. Any other digital or offline method by which you voluntarily provide information to FYRBRAND Coaching.

This Privacy Policy does not apply to third-party websites, platforms, applications, payment processors, social media networks, plug-ins, embedded tools, or services that we do not own or control. Those third parties are governed by their own privacy policies, terms, and data practices.

3. Information We Collect

We may collect information directly from you, automatically from your device or browser, from third-party service providers, or from public or commercially available sources.

3.1 Information You Provide Directly

We may collect personal information that you voluntarily submit to us, including but not limited to:

1. Full name;
2. Email address;
3. Phone number;
4. Mailing address or general location;
5. Date of birth or age range;
6. Gender, if voluntarily provided;
7. Emergency contact information, if requested and voluntarily provided;
8. Social media handles or usernames, if provided;
9. Employment or scheduling availability information, if relevant to coaching;
10. Communication preferences;
11. Login credentials, if a client portal or account system is used;
12. Any other information you choose to provide.

3.2 Coaching Application and Intake Information

Because FYRBRAND Coaching provides fitness, wellness, habit, lifestyle, and coaching-related services, we may collect information through applications, questionnaires, onboarding forms, consultation forms, check-ins, and coaching communications, including but not limited to:

1. Fitness goals;
2. Weight-loss, strength, conditioning, mobility, or performance goals;
3. Height, weight, body measurements, progress photos, or body composition information, if voluntarily provided;
4. Exercise history;
5. Training experience;
6. Current activity level;
7. Nutrition habits, food preferences, meal timing, hydration habits, and supplement use;
8. Sleep habits;
9. Stress levels;
10. Lifestyle habits;
11. Medical conditions, injuries, physical limitations, medications, allergies, surgeries, or other health-related disclosures voluntarily provided by you;
12. Doctor-imposed restrictions or recommendations voluntarily provided by you;
13. Pregnancy or postpartum status, if voluntarily provided;
14. Physical pain, limitations, prior injuries, or contraindications;
15. Accountability notes, coaching notes, progress updates, client check-ins, and related communications;
16. Before-and-after information, testimonials, and progress data, if voluntarily submitted.

You are responsible for ensuring that any information you provide is accurate, complete, and current. You should not provide health, medical, or sensitive information unless you are comfortable doing so and understand that FYRBRAND Coaching is not a medical provider.

3.3 Payment and Transaction Information

If you purchase coaching services, subscriptions, consultations, programs, digital products, or other offerings, we or our third-party payment processors may collect payment-related information, including:

1. Billing name;
2. Billing address;
3. Email address;
4. Phone number;
5. Transaction history;
6. Purchase details;
7. Payment method type;
8. Last four digits of a payment card, where applicable;
9. Subscription status;
10. Refund, chargeback, or cancellation history.

We generally do not directly store complete credit card numbers or full payment credentials. Payment information is processed by third-party payment processors, and their privacy and security practices apply to the payment information they process.

3.4 Communications Information

When you contact us, respond to us, request support, join a waitlist, submit a form, communicate by email, SMS/text, social media, direct message, phone, or other method, we may collect:

1. The content of your message;
2. Your contact information;
3. Date and time of communication;
4. Attachments, images, screenshots, documents, or files you provide;
5. Records of your communication preferences;
6. Internal notes related to your request, application, coaching status, or service history.

3.5 Automatically Collected Information

When you access or use our website or digital services, we may automatically collect certain information about your device, browser, usage, and interactions, including:

1. IP address;
2. Browser type and version;
3. Device type;
4. Operating system;
5. Referring website;
6. Pages viewed;
7. Time spent on pages;
8. Links clicked;
9. Date and time of visit;
10. General location derived from IP address;
11. Session activity;
12. Cookies, pixels, tags, and similar identifiers;
13. Error logs;
14. Conversion activity;
15. Advertising or analytics identifiers.

3.6 Information From Third Parties

We may receive information from third-party service providers and platforms, including:

1. Payment processors;
2. Scheduling tools;
3. Website hosting providers;
4. Email marketing platforms;
5. SMS/text messaging platforms;
6. Analytics providers;
7. Advertising networks;
8. Social media platforms;
9. Customer relationship management systems;
10. Coaching or client management platforms;
11. Spam, fraud, or security prevention services.

The type of information we receive depends on your interactions with those platforms and their respective privacy settings and policies.

4. Sensitive Information

Some information you provide may be considered sensitive personal information under certain laws, including health-related information, fitness limitations, injury history, body measurements, biometric-like progress information, or other information relating to physical condition or wellness.

We collect sensitive information only when you voluntarily provide it, when it is reasonably necessary for the coaching relationship, when it is necessary to evaluate whether our services may be appropriate for you, or when otherwise permitted by law.

We do not request that you submit highly sensitive information unless necessary. You should not submit Social Security numbers, government identification numbers, complete medical records, insurance information, financial account numbers, passwords, or other unnecessary sensitive information through general website forms.

5. Not Medical or Health Care Services

FYRBRAND Coaching provides fitness, coaching, accountability, lifestyle, and general wellness-related services. We do not provide medical advice, diagnosis, treatment, physical therapy, mental health therapy, dietetic medical nutrition therapy, or health care services.

Information provided through our website, applications, coaching communications, or programs is for educational, informational, coaching, and general wellness purposes only. You should consult a licensed physician, qualified health care provider, registered dietitian, physical therapist, or other appropriate professional before beginning any exercise, nutrition, supplement, lifestyle, or wellness program, especially if you have a medical condition, injury, disability, pregnancy, medication use, or other health concern.

Unless expressly stated otherwise in a written agreement, FYRBRAND Coaching is not acting as a HIPAA-covered entity or health care provider. However, we treat health-related information you voluntarily provide with care and use reasonable safeguards appropriate to the nature of the information.

6. How We Use Information

We may collect, use, store, process, and disclose information for the following purposes:

1. To operate, maintain, and improve the website;
2. To receive and evaluate coaching applications;
3. To determine whether coaching services may be appropriate for a prospective client;
4. To communicate with you about your application, consultation, inquiry, or service;
5. To create, manage, and maintain client records;
6. To provide coaching, programming, habit tracking, accountability, check-ins, progress tracking, and related services;
7. To personalize coaching recommendations, communications, and service delivery;
8. To process payments, invoices, subscriptions, refunds, cancellations, and related transactions;
9. To schedule consultations, sessions, check-ins, or calls;
10. To send administrative messages, service updates, reminders, confirmations, receipts, notices, or policy updates;
11. To send marketing emails, promotional offers, newsletters, lead magnets, educational content, or other communications, where permitted by law;
12. To send SMS/text messages where you have provided consent or where permitted by law;
13. To analyze website traffic, user activity, performance, conversion rates, and marketing effectiveness;
14. To improve services, website functionality, user experience, and business operations;
15. To develop new coaching programs, content, tools, offers, and services;
16. To prevent fraud, misuse, unauthorized access, spam, abuse, and security incidents;
17. To protect the rights, property, safety, and security of FYRBRAND Coaching, our clients, users, and others;
18. To enforce our terms, agreements, policies, and legal rights;
19. To comply with applicable law, legal process, regulatory obligations, court orders, subpoenas, and governmental requests;
20. To maintain business, tax, accounting, insurance, compliance, and legal records;
21. For any other purpose disclosed to you at the time of collection or with your consent.

7. Legal Bases for Processing, Where Applicable

Where a legal basis is required under applicable privacy or data protection laws, we may process personal information based on one or more of the following grounds:

1. Your consent;
2. Performance of a contract or pre-contractual steps;
3. Compliance with legal obligations;
4. Legitimate business interests, including operating and improving our services, communicating with clients and prospects, preventing fraud, securing systems, and marketing our services;
5. Protection of vital interests, where applicable;
6. Any other lawful basis permitted by applicable law.

8. Cookies, Pixels, Analytics, and Tracking Technologies

We may use cookies, pixels, web beacons, tags, scripts, log files, device identifiers, and similar technologies to operate the website, remember preferences, analyze traffic, measure performance, understand visitor behavior, support advertising, and improve our services.

These technologies may collect information such as your IP address, browser type, device type, pages visited, time spent on pages, links clicked, referring URL, and interaction with advertisements or marketing emails.

We may use third-party analytics or advertising tools, including but not limited to services similar to Google Analytics, Meta Pixel, TikTok Pixel, email marketing analytics, website hosting analytics, or other tracking tools.

You may control cookies through your browser settings. If you disable cookies, some website features may not function properly.

9. Email Marketing

If you subscribe to our email list, request a lead magnet, submit a form, apply for coaching, or otherwise provide your email address, we may use your email address to send you information about coaching services, fitness education, wellness content, offers, promotions, application updates, newsletters, and related communications.

You may unsubscribe from marketing emails by clicking the unsubscribe link in the email or by contacting us at support@thefyrbrand.com. Even if you opt out of marketing emails, we may still send you non-marketing messages related to transactions, applications, services, payments, scheduling, legal notices, policy updates, or other administrative matters.

10. SMS/Text Message Communications

If you provide your phone number and consent to receive SMS/text messages, we may send messages related to consultations, appointments, reminders, application status, coaching updates, service communications, promotions, or other matters.

Message and data rates may apply. Message frequency may vary. You may opt out of marketing text messages by replying STOP, where supported, or by contacting us directly. You may still receive non-promotional messages where permitted by law and necessary for service administration.

11. How We Share Information

We do not sell your personal information in exchange for money. However, we may share personal information with third parties as described in this Privacy Policy.

We may share information with:

1. Service providers, vendors, contractors, consultants, and business partners who assist with website hosting, email delivery, payment processing, scheduling, analytics, advertising, CRM systems, client management, data storage, security, marketing, automation, accounting, legal, insurance, or administrative functions;
2. Payment processors to complete purchases, subscriptions, refunds, invoices, and financial transactions;
3. Coaching-related platforms used to manage client information, programming, check-ins, progress tracking, or communications;
4. Email, SMS, and communication platforms used to send messages;
5. Analytics and advertising providers to measure website traffic, marketing performance, and conversions;
6. Professional advisors, including attorneys, accountants, insurers, auditors, and business consultants;
7. Government authorities, courts, regulators, law enforcement, or other third parties when required by law, subpoena, court order, legal process, or to protect legal rights;
8. Successors or assigns in connection with a merger, acquisition, reorganization, sale, transfer, financing, bankruptcy, dissolution, or other business transaction involving all or part of our business or assets;
9. Other parties with your consent or at your direction.

We require service providers to use personal information only as necessary to perform services on our behalf and to apply reasonable safeguards appropriate to the information they process.

12. Payment Processing

Payments may be processed by third-party payment processors. When you make a payment, your payment information may be collected and processed directly by those processors according to their own terms and privacy policies.

FYRBRAND Coaching does not control the privacy or security practices of payment processors and is not responsible for their independent data practices. You should review the applicable payment processor’s privacy policy before submitting payment information.

13. Third-Party Links and Platforms

Our website, emails, social media pages, or communications may contain links to third-party websites, platforms, tools, payment pages, social media networks, videos, forms, plug-ins, or services.

We are not responsible for the privacy practices, security, content, policies, or conduct of third parties. Your use of third-party services is governed by their respective terms and privacy policies.

14. Social Media and Public Interactions

If you interact with FYRBRAND Coaching on social media, comment on posts, tag us, send direct messages, submit testimonials, or otherwise engage publicly, your information may be visible to others depending on the platform and your privacy settings.

We may view, respond to, share, repost, or otherwise interact with publicly available content, subject to applicable law and platform rules. We will seek appropriate permission before using private client progress photos, testimonials, transformation content, or other personally identifiable client materials for marketing, unless already authorized by a written release or agreement.

15. Testimonials, Progress Photos, and Client Results

We may request permission to use testimonials, reviews, progress updates, before-and-after photos, transformation photos, screenshots, or client success stories for marketing or promotional purposes.

We will not intentionally publish personally identifiable progress photos, transformation images, private health information, or detailed coaching results without your consent or written authorization, except where you have already made such information public or where otherwise permitted by law.

You may withdraw permission for future use by contacting us, but withdrawal may not require us to remove materials already printed, published, posted, distributed, or used in prior marketing, unless required by applicable law.

16. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, manage client relationships, comply with legal, tax, accounting, insurance, and recordkeeping obligations, resolve disputes, enforce agreements, maintain business records, prevent fraud, and protect legal rights.

Retention periods may vary depending on the type of information, the nature of our relationship with you, legal obligations, operational needs, and applicable limitation periods.

We may retain:

1. Inquiry and lead information for a reasonable period for follow-up and marketing;
2. Application and intake information for as long as needed to evaluate, provide, document, or manage coaching services;
3. Client records for a reasonable period after the coaching relationship ends;
4. Payment and transaction records as required for accounting, tax, legal, and compliance purposes;
5. Marketing preference records to honor opt-out requests;
6. Security logs and analytics records for operational and security purposes;
7. Information necessary to establish, exercise, or defend legal claims.

When information is no longer reasonably necessary, we may delete, de-identify, aggregate, archive, or securely retain it as permitted by law.

17. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These safeguards may include access controls, password protections, secure third-party platforms, limited access to client information, encryption where available, account authentication, vendor review, and other commercially reasonable security practices.

However, no method of transmission over the internet, electronic storage, email, SMS/text, website form, or digital communication is completely secure. We cannot guarantee absolute security of any information you transmit or that we store. You submit information at your own risk.

You are responsible for maintaining the confidentiality of any login credentials, passwords, devices, email accounts, and communication channels you use to interact with us.

18. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights and choices regarding your personal information, including the right to:

1. Request access to personal information we maintain about you;
2. Request correction of inaccurate information;
3. Request deletion of certain information;
4. Request restriction or limitation of certain processing;
5. Object to certain processing;
6. Opt out of marketing emails;
7. Opt out of certain SMS/text communications;
8. Withdraw consent where processing is based on consent;
9. Request a copy of certain information in a portable format;
10. Request information about categories of personal information collected, used, disclosed, or shared;
11. Limit the use or disclosure of sensitive personal information, where applicable;
12. Opt out of certain targeted advertising, sale, or sharing practices, where applicable.

To exercise a privacy request, contact us at support@thefyrbrand.com. We may need to verify your identity before processing a request. We may deny or limit a request where permitted by law, including where retention is required for legal, tax, accounting, security, contractual, dispute-resolution, fraud-prevention, or legitimate business purposes.

19. State Privacy Rights

Certain U.S. state privacy laws may provide residents of specific states with additional rights regarding personal information, depending on whether those laws apply to FYRBRAND Coaching.

Where applicable, residents of states with comprehensive privacy laws may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of personal information, including targeted advertising, sale of personal information, profiling, or certain uses of sensitive personal information.

FYRBRAND Coaching does not knowingly sell personal information for monetary compensation. If our use of analytics, pixels, advertising tools, or similar technologies is considered a "sale," "sharing," or "targeted advertising" under applicable law, you may have the right to opt out.

To submit a state privacy request, contact us at support@thefyrbrand.com with the subject line "Privacy Rights Request."

20. California Privacy Notice

This section applies to California residents only to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, or any related California privacy law applies to FYRBRAND Coaching.

20.1 Categories of Personal Information Collected

We may collect the following categories of personal information:

1. Identifiers, such as name, email address, phone number, mailing address, IP address, account identifiers, or similar information;
2. Customer records information, such as billing details, transaction information, or service records;
3. Protected classification information, such as age or gender, if voluntarily provided;
4. Commercial information, such as services purchased, considered, or requested;
5. Internet or electronic activity information, such as browsing history, website interactions, device information, and analytics data;
6. Geolocation information, generally limited to approximate location derived from IP address or information you voluntarily provide;
7. Audio, visual, or similar information, such as voicemail, consultation call recordings if disclosed and consented to, photographs, or progress images voluntarily submitted;
8. Professional or employment-related information, if voluntarily provided and relevant to scheduling, lifestyle, or coaching needs;
9. Sensitive personal information, such as health-related disclosures, injury history, physical limitations, body measurements, or other sensitive coaching intake information voluntarily provided;
10. Inferences drawn from the above information to personalize services, evaluate applications, understand client needs, or improve offerings.

20.2 Sources of Personal Information

We may collect personal information from you directly, your devices, our website, service providers, payment processors, scheduling tools, analytics providers, advertising platforms, communication tools, and publicly available sources.

20.3 Business or Commercial Purposes

We collect and use personal information for the business and commercial purposes described in this Privacy Policy, including service delivery, application review, coaching, communication, payment processing, analytics, marketing, security, compliance, and business administration.

20.4 Disclosures

We may disclose personal information to service providers, contractors, payment processors, analytics providers, advertising providers, professional advisors, legal authorities, and other parties described in this Privacy Policy.

20.5 Sale or Sharing

We do not knowingly sell personal information for money. We may use analytics, advertising, cookies, pixels, or similar technologies that may be considered "sharing" or "targeted advertising" under certain privacy laws. Where required, you may opt out by contacting us at support@thefyrbrand.com or by using any available cookie or privacy preference tools provided on the website.

20.6 Sensitive Personal Information

We use sensitive personal information only for purposes reasonably necessary to provide or evaluate coaching services, ensure safety, personalize services, comply with law, protect rights, and as otherwise permitted by applicable law.

20.7 Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights.

21. International Users

FYRBRAND Coaching is based in the United States. If you access the website or provide information from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Privacy laws in the United States may differ from those in your country. By using the website or submitting information, you understand that your information may be processed in the United States.

Where the General Data Protection Regulation, United Kingdom GDPR, or similar laws apply, you may have additional rights, including rights of access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent. You may also have the right to lodge a complaint with a supervisory authority.

22. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete such information.

If you believe that a child under 13 has provided personal information to us, contact us at support@thefyrbrand.com.

For minors between the ages of 13 and 18, services may require parent or legal guardian consent, especially for fitness, coaching, payment, liability, waiver, health, or participation matters.

23. Client Portals, Dashboards, and Coaching Notes

If FYRBRAND Coaching uses a client dashboard, coaching portal, application tracking system, productivity notes, client progress notes, coaching notes, or similar internal system, we may collect and store information related to your coaching status, application status, progress, communications, goals, completed tasks, check-ins, program adherence, session notes, and other coaching-related information.

Such information may be used to provide coaching services, track progress, manage accountability, improve programming, evaluate client needs, maintain business records, and support administrative operations.

Access to such information is limited to authorized personnel, contractors, or service providers with a legitimate need to access it for business, coaching, administrative, technical, legal, or compliance purposes.

24. Automated Tools and Artificial Intelligence

FYRBRAND Coaching may use software tools, automation, analytics, templates, artificial intelligence-assisted tools, or other digital systems to support business operations, coaching workflows, content development, customer relationship management, application review, communication, scheduling, marketing, data organization, or service improvement.

We do not intend for automated tools to replace human judgment in matters involving safety, medical concerns, exercise readiness, or individualized health decisions. Any AI-assisted or automated output is for operational, educational, administrative, or coaching support purposes only and should not be considered medical advice.

Where we use third-party AI or automation tools, information may be processed by those tools according to their applicable terms, privacy policies, data processing agreements, and settings.

25. De-Identified or Aggregated Information

We may de-identify, anonymize, or aggregate information so that it no longer reasonably identifies you. We may use such information for analytics, business planning, service improvement, content development, research, marketing insights, trend analysis, and other lawful business purposes.

26. Legal Compliance and Protection of Rights

We may use, retain, or disclose information where we believe it is reasonably necessary to:

1. Comply with applicable law, regulation, subpoena, court order, legal process, or governmental request;
2. Enforce our terms, waivers, agreements, policies, or legal rights;
3. Protect the safety, rights, property, or security of FYRBRAND Coaching, our users, clients, prospective clients, employees, contractors, or others;
4. Investigate, prevent, or respond to fraud, abuse, unauthorized access, security incidents, or unlawful activity;
5. Establish, exercise, or defend legal claims;
6. Cooperate with law enforcement, regulators, or public authorities where legally required or permitted.

27. Business Transfers

If FYRBRAND Coaching or FYRBRAND LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, transfer of ownership, dissolution, or similar transaction, personal information may be transferred, disclosed, or assigned as part of that transaction, subject to applicable law.

28. Do Not Track Signals

Some browsers transmit "Do Not Track" signals. Because there is no uniform legal or technical standard for recognizing or honoring such signals, our website may not respond to all Do Not Track signals.

Where required by applicable law, we will honor legally recognized opt-out preference signals.

29. Accuracy of Information

You are responsible for providing accurate, complete, and current information. Inaccurate or incomplete information may affect our ability to evaluate your application, provide coaching, communicate with you, process payments, or deliver services.

You may request correction of certain information by contacting us at support@thefyrbrand.com.

30. Confidentiality Limitations

We make reasonable efforts to protect the confidentiality of client and applicant information. However, confidentiality is subject to legal, operational, technical, and safety limitations.

We may disclose information when required by law, when necessary to protect safety or legal rights, when using service providers to operate the business, or when otherwise described in this Privacy Policy.

You should not submit information through unsecured channels if you require heightened confidentiality.

31. Email and Text Security Warning

Email, SMS/text messaging, direct messaging, and standard website forms may not be fully secure. You should avoid sending highly sensitive information through unsecured communication channels.

By communicating with us through email, SMS/text, social media messaging, or website forms, you acknowledge and accept the risk that such communications may not be encrypted or fully secure.

32. Changes to This Privacy Policy

We may update, revise, modify, or replace this Privacy Policy at any time. The updated version will be posted on this page with a new effective date.

Your continued use of the website, submission of information, purchase of services, or participation in coaching after an updated Privacy Policy is posted constitutes your acknowledgment of the revised policy.

Material changes may be communicated by email, website notice, or other reasonable method where appropriate or required by law.

33. Contact Information

If you have questions about this Privacy Policy, our data practices, or your privacy rights, contact us at:

FYRBRAND LLC / FYRBRAND Coaching
Website: https://fyrbrandcoaching.com
Email: support@thefyrbrand.com

Please include your name, contact information, and a clear description of your request.